If You Only Do Things

What We Need To Do Is Always Lean Into The Future; When The World Changes Around You And When It Changes Against You - What Used To Be A Tail Wind Is Now A Head Wind - You Have To Lean Into That And Figure Out What To Do Because Complaining Isn't A Strategy.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

Things Never Go Smoothly.

People Forget Already How Much Utility They Get Out Of The Internet - How Much Utility They Get Out Of E-mail, How Much Utility They Get Out Of Even Simple Things Like Brochureware Online.

The People Who Are Right A Lot Often Change Their Minds.