If You Want Me To

Intuition Is Critical In Virtually Everything You Do. But, Without Relentless Preparation And Execution, It Is Meaningless.

Life Is Fragile. We're Not Guaranteed A Tomorrow So Give It Everything You've Got.

From Our Point Of View It's Important That Apple Not Be The Developer For The World. We Can't Take All Of Our Energy And All Of Our Care And Finish The Painting, Then Have Someone Else Put Their Name On It.

Those Who Try To Achieve Success Without Hard Work Ultimately Deceive Themselves-or Worse-deceive Others.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.