If You're Not Living Life

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

As Soon As You Move One Step Up From The Bottom, Your Effectiveness Depends On Your Ability To Reach Others Through The Spoken And Written Word.

No Financial Man Will Ever Understand Business Because Financial People Think A Company Makes Money. A Company Makes Shoes, And No Financial Man Understands That. They Think Money Is Real. Shoes Are Real.

[entrepreneurship] Is By No Means Hunch Or Gamble. But It Also Is Not Precisely Science. Rather, It Is Judgment.

Of Those Things That Would Make A Difference, Which Are Right For Me?