In A World Where Profit

So If The Meaning Of The Trump Brand Is Being The Ultimate Boss Who Has The Power Because He's So Rich, The Way You Undermine That Brand Is By Making Him Look Like A Puppet, And By Showing That While He's Playing Gold And Admiring His Properties, It's Actually Other People Making The Key Decisions And He Doesn't Really Know What's Going On.

The World Now Has A New Kind Of Hero, One Who Listens More Than Speaks, Who Preaches In Riddles Not In Certainties, A Leader Who Doesn't Show His Face, Who Says His Mask Is Really A Mirror. And In The Zapatistas, We Have Not One Dream Of A Revolution, But A Dreaming Revolution.

Catching Trump Out Not Paying His Taxes, Treating His Employees Like Garbage - None Of This Sticks To Him Because That Actually Reinforces His Power, Power Over Other People, Which Is This Specific Kind Of Power That He's Selling.

I'm Not Talking About Trump's Brand But Rather The Intimately Connected Brand Called "make America Great Again" That He Created To Make All These Promises To Working Americans - Is Intensely Vulnerable, If There Is Sustained Scrutiny Of The Kind We've Seen About Comey And Russia. He's Appointed Five Goldman Sachs Former Executives To His Cabinet, His Commerce Secretary Is Renegotiating Nafta To Make It Far Better For Corporations And Worse For Workers, And They're Talking About This Right Out In The Open... I Mean, How Much News Have You Seen About That?

You Actually Cannot Sell The Idea Of Freedom, Democracy, Diversity, As If It Were A Brand Attribute And Not Reality -- Not At The Same Time As You're Bombing People, You Can't.