In An Age Of Multiple

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

I Wouldn't Have Seen It If I Hadn't Believed It.

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

If It Works, It's Obsolete.

If Men Were Able To Be Convinced That Art Is A Precise Advance Knowledge Of How To Cope With The Psychic And Social Consequences Of The Next Technology, Would They All Become Artist? Or Would They Begin A Careful Translation Of New Art Forms Into Social Navigation Charts? I Am Curious To Know What Would Happem If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.