In The First 30 Years

Electronics Was Something I Could Always Fall Back On When I Needed Food On The Table.

Packaging Can Be Theater, It Can Create A Story

Good Pr Educates People; That's All It Is. You Can't Con People In This Business. The Products Speak For Themselves.

You Know, I've Got A Plan That Could Rescue Apple. I Can't Say Any More Than That It's The Perfect Product And The Perfect Strategy For Apple. But Nobody There Will Listen To Me.

Design Is The Fundamental Soul Of A Human-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service.