In The Land Of The

As A Rule, I Always Look For What Others Ignore.

The Copy Of An Ad Is Merely A Punning Gag To Distract The Critical Faculties While The Image Of The Product Goes To Work On The Hypnotized Viewer. Those Who Have Spent Their Lives Protesting About 'false And Misleading Ad Copy' Are Godsends To Advertisers, As Teetotalers Are To Brewers, And Moral Censors Are To Books And Films. The Protesters Are The Best Acclaimers And Accelerators. Since The Advent Of Pictures, The Job Of The Ad Copy Is As Incidental And Latent As The 'meaning' Of A Poem Is To A Poem, Or The Words Of A Song Are To A Song.

Most Clear Writing Is A Sign That There Is No Exploration Going On. Clear Prose Indicates The Absence Of Thought.

A Moral Point Of View Too Often Serves As A Substitute For Understanding In Technological Matters.

There Is No More Great Men; There Is Only Great Committees.