Information Work Is Thinking Work.

When You Write A Piece Of Software You Assume A Certain Type Of Hardware. If You Assume Hardware That's Too Powerful Then You Can't Sell Many Copies Cause Very Few People Have That Machine. If You Assume Hardware That's Too Simple Your Product Can't Do As Much.

There Was A Concept A Long Time Ago That You Would Do A Different Type Of Reactor Called A "fast Reactor," That Would Make A Bunch Of Another Element Called Plutonium, And Then You Would Pull That Out, And Then You Would Burn That. That's Called "breeding" In A Fast Reactor. That Is Bad Because Plutonium Is Nuclear Weapons Material. It's Messy. The Processing You Have To Get Through Is Not Only Environmentally Difficultly, It's Extremely Expensive.

I Have To Say That In 1981, Making Those Decisions, I Felt Like I Was Providing Enough Freedom For 10 Years. That Is, A Move From 64k To 640k Felt Like Something That Would Last A Great Deal Of Time. Well, It Didn't - It Took About Only 6 Years Before People Started To See That As A Real Problem.

What's Amazing Is, If Young People Understood How Doing Well In School Makes The Rest Of Their Life So Much Interesting, They Would Be More Motivated. It's So Far Away In Time That They Can't Appreciate What It Means For Their Whole Life.

We Win Because We Hire The Smartest People. We Improve Our Products Based On Feedback, Until They're The Best. We Have Retreats Each Year Where We Think About Where The World Is Heading.