It Became An Exercise To

When Something Exceeds Your Ability To Understand How It Works, It Sort Of Becomes Magical.

Being Superficially Different Is The Goal Of So Many Of The Products We See... Rather Than Trying To Innovate And Genuinely Taking The Time, Investing The Resources And Caring Enough To Try And Make Something Better.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

I Think There Is A Profound And Enduring Beauty In Simplicity; In Clarity, In Efficiency. True Simplicity Is Derived From So Much More Than Just The Absence Of Clutter And Ornamentation. It's About Bringing Order To Complexity.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.