It Is Perhaps Typical Of

A Commercial Society Whose Members Are Essentially Ascetic And Indifferent In Social Ritual Has To Be Provided With Blueprints And Specifications For Evoking The Right Tone For Every Occasion.

Gutenberg Made Everybody A Reader. Xerox Makes Everybody A Publisher.

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

A New Medium Is Never An Addition To An Old One, Nor Does It Leave The Old One In Peace. It Never Ceases To Oppress The Older Media Until It Finds New Shapes And Positions For Them.

As The Unity Of The Modern World Becomes Increasingly A Technological Rather Than A Social Affair, The Techniques Of The Arts Provide The Most Valuable Means Of Insight Into The Real Direction Of Our Own Collective Purposes.