It's Not Just What You

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

I Warn You Against Believing That Advertising Is A Science.

In Advertising, Not To Be Different Is Virtually Suicidal.

In Communications, Familiarity Breeds Apathy.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.