It's Very Easy To Make

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

The Computer Industry Is Creatively Bankrupt.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.