Just Because You’re Winning A

In A World Of Free, Everyone Can Play.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.

If Your Team Is Filled With People Who Work For The Company, You'll Soon Be Defeated By Tribes Of People Who Work For A Cause.

Your Art Is What You Do When No One Can Tell You Exactly How To Do It. Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

Don’t Try To Make A Product For Everybody, Because That Is A Product For Nobody.