Look For A Situation In

We Have Voluntarily Agreed To Let An Invisible Government Sift The Data And High-spot The Outstanding Issues So That Our Field Of Choice Shall Be Narrowed To Practical Proportions. From Our Leaders And The Media They Use To Reach The Public, We Accept The Evidence And The Demarcation Of Issues Bearing Upon Public Questions; From Some Ethical Teacher, Be It A Minister, A Favorite Essayist, Or Merely Prevailing Opinion, We Accept A Standardized Code Of Social Conduct To Which We Conform Most Of The Time.

If You Can Influence The Leaders, Either With Or Without Their Conscious Cooperation, You Automatically Influence The Group Which They Sway.

In The Ethical Sense, Propaganda Bears The Same Relation To Education As To Business Or Politics. It May Be Abused. It May Be Used To Over-advertise An Institution And To Create In The Public Mind Artificial Values. There Can Be No Absolute Guarantee Against Its Misuse.

A Single Factory, Potentially Capable Of Supplying A Whole Continent With Its Particular Product, Cannot Afford To Wait Until The Public Asks For Its Product; It Must Maintain Constant Touch, Through Advertising And Propaganda, With The Vast Public In Order To Assure Itself The Continuous Demand Which Alone Will Make Its Costly Plant Profitable.

People Want To Go Where They Wanted To Be Led.