Marketers Have To Move Upstream

Marketing Management Is Now Tribal Leadership.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

If You're Passionate, Be Passionate Enough To Fail. Fail Small, Accept Responsibility, Repeat. The People Who Make Change Are The Survivors Of Serial Failure.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

Laptop Computers Dramatically Increased The Time People Spend Doing Work. (the Internet Dramatically Decreased It, So We're Even).