Marketing Is The Distinguishing, Unique

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.

Trees Die From The Top”. No One Should Ever Become A Strategist Unless He Or She Is Willing To Have His Or Her Character Serve As A Model For Subordinates

Of All The Decisions An Executive Makes, None Is As Important As The Decisions About People, Because They Determine The Performance Capacity Of The Organization.

Effective Innovations Start Small. They Are Not Grandiose. They Try To Do One Specific Thing.