Marketing Used To Be What

The Devil Doesn't Need An Advocate. The Brave Need Supporters, Not Critics

Your Positions On Everything Are Based On The Story You Tell Yourself And Not Some Universal Fact From The Universal Fact Database.

Fear For A Linchpin Is A Clue That You're Getting Close To Doing Something Important.

Kings Fear Change. Leaders Crave It.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.