Mass Marketing Means Appealing To

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

If You Wait Until You Are Ready, It Is Almost Certainly Too Late.

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

Listen To Your Fear But Don't Obey It.