Meet Customers Where They Are;

Twitter Is The World.

Making Something Simple Is Very Difficult.

From A Product Standpoint, We Want Every Touch Point To Feel Magical. It Inspires Trust.

There's An Entire Universe In Every Single Tweet, And It All Really Depends On The Content As Far As How It's Going To Spread.

The Web Provides A Very Easy Way To Immediately Grasp What's Going On. It Really Offers The Transparency, So You Can See, Especially With The Search Engine, How People Are Using Twitter At One Glance. The Phone Doesn't Allow For That.