Men (people) Are Rarely Aware

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of.

Once He Could Read And Write He Would Have A Mind Fit To Rule. So Ran The Democratic Doctrine. But Instead Of A Mind, Universal Literacy Has Given Him Rubber Stamps, Rubber Stamps Inked With Advertising Slogans, With Editorials, With Published Scientific Data, With The Trivialities Of The Tabloids And The Platitudes Of History, But Quite Innocent Of Original Thought.

No Serious Sociologist Any Longer Believes That The Voice Of The People Expresses Any Divine Or Specially Wise And Lofty Idea. The Voice Of The People Expresses The Mind Of The People, And That Mind Is Made Up For It By The Group Leaders In Whom It Believes And By Those Persons Who Understand The Manipulation Of Public Opinion. It Is Composed Of Inherited Prejudices And Symbols And Clichés And Verbal Formulas Supplied To Them By The Leaders.

We Govern What The Public Think About.

When I Came Back To The United States, I Decided That If You Could Use Propaganda For War, You Could Certainly Use It For Peace. And "propaganda" Got To Be A Bad Word Because Of The Germans Using It, So What I Did Was To Try And Find Some Other Words So We Found The Word "councelor Of Public Relations".