Mental Effort, I Would Argue,

We Have Associations To Things. We Have, You Know, We Have Associations To Tables And To - And To Dogs And To Cats And To Harvard Professors, And That's The Way The Mind Works. It's An Association Machine.

Economists Think About What People Ought To Do. Psychologists Watch What They Actually Do.

We Are Very Influenced By Completely Automatic Things That We Have No Control Over, And We Don't Know We're Doing It.

There Is General Agreement Among Researchers That Nearly All Stock Pickers, Whether They Know It Or Not-and Few Of Them Do-are Playing A Game Of Chance.

Friends Are Sometimes A Big Help When They Share Your Feelings. In The Context Of Decisions, The Friends Who Will Serve You Best Are Those Who Understand Your Feelings But Are Not Overly Impressed By Them.