My Child's First Word Was

I Do Think That There Are Cultural Differences In The Extent To Which We Value Having More And More Choice.

This Is At A Time When You Know Most Of Us Drank Tap Water, So I Used To Go To This Store And Examine All The Varieties And We Used To Marvel At All The Choices Out There, But I Found That I Rarely Bought Anything And I Kind Of Thought That Was Kind Of Curious. I Mean, They Had Things That The Other Grocery Stores Didn't Have And Yet I Never Bought Anything.

In Fact, Even In That Store Draeger's They Had 348 Different Kinds Of Jam Actually In The Jam Aisle. And What We Found Over About, Say, 10 Years Of Research Is That As The Number Of Choices Actually Increase People Are Less Likely To Make A Choice And Sometimes They Do This Even When It's Really Bad For Them.

What's Interesting Is That The Way We Go About Finding Our Marriage Partners Today Is Quite Different From The Way It Used To Be In This Culture.

Well Certainly Not Having Any Choice - Having Your Entire Life Dictated By Others.