My Life Is Mine And

Extraordinary Benefits Accrue To The Tiny Minority Of People Who Are Able To Push Just A Tiny Bit Longer Than Most.

Marketers Need To Spend Less Time Making Promises And More Time Keeping Them.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

In The Next Life You Will Be Working With Those Attitudes That Are Now Yours.