Never Write An Advertisement Which

We Like People Who Are Honest. Honest In Argument, Honest With Clients, Honest With Suppliers, Honest With The Company - And Above All, Honest With Consumers.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

If You, My Fellow Copywriters Or Art Directors, Want To Win The Award, Devote Your Genius To Making The Cash Register Ring.

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

It Is The Inescapable Duty Of Management To Fire Incompetent People.