No One Has Ever Built

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

If You're Passionate, Be Passionate Enough To Fail. Fail Small, Accept Responsibility, Repeat. The People Who Make Change Are The Survivors Of Serial Failure.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.