Obviously, You Don't Have To

An Uplifting Sense Of Purpose Is More Than An Impetus For Individual Accomplishment, It Is Also A Necessary Insurance Policy Against Expediency And Impropriety.

The Problem With The Future Is That It Is Different, If You Are Unable To Think Differently, The Future Will Always Arrive As A Surprise.

Most Companies Don't Have The Luxury Of Focusing Exclusively On Innovation. They Have To Innovate While Stamping Out Zillions Of Widgets Or Processing Billions Of Transactions.

Businesses Fail When They Over-invest In What Is At The Expense Of What Could Be.

Resilience Is Based On The Ability To Embrace The Extremes -- While No Becoming An Extremist. ... **most Companies Don't Do Paradox Very Well.** (emphasis By Author) [2002] P.25f