On The Average, Five Times

What Is A Good Advertisement? An Advertisement Which Pleases You Because Of Its Style, Or An Advertisement Which Sells The Most? They Are Seldom The Same.

I Never Assign A Product To A Writer Unless I Know That He Is Personally Interested In It. Every Time I Have Written A Bad Campaign, It Has Been Because The Product Did Not Interest Me.

The Psychiatrists Say That Everybody Should Have A Hobby. The Hobby I Recommend Is Advertising

Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.

We All Have A Tendency To Use Research As A Drunkard Uses A Lamppost – For Support, Not For Illumination.