One Thing Most People Don't

It's Very Easy To Be Different, But Very Difficult To Be Better.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

Simplicity Is Not The Absence Of Clutter, That's A Consequence Of Simplicity. Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product. The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.