Our Very Living Is Selling.

Business Is No Longer A Matter Of Profits Alone. Profits Must Come Through Public Confidence, And Public Confidence Is Given To Any Merchant In Proportion To The Service Which He Gives To The Public.

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.

I Believe A Man Is Better Anchored Who Has A Belief In The Supreme Being.

The Problem With The Bronco Is To Get On And Stay On. This Is The Problem With The Golden Rule-to Understand And Apply

Success In Business Does Not Depend Upon Genius. Any Young Man Of Ordinary Intelligence Who Is Normally Sound And Not Afraid To Work Should Succeed In Spite Of Obstacles And Handicaps If He Plays The Game Fairly And Keeps Everlastingly At It.