Overnight Success Stories Take A

Everything Is Based On A Simple Rule: Quality Is The Best Business Plan, Period.

The Roots Of Apple Were To Build Computers For People, Not For Corporations. The World Doesn't Need Another Dell Or Compaq.

Focusing Is About Saying No.

I Mean, Some People Say, 'oh, God, If [jobs] Got Run Over By A Bus, Apple Would Be In Trouble.' And, You Know, I Think It Wouldn't Be A Party, But There Are Really Capable People At Apple. My Job Is To Make The Whole Executive Team Good Enough To Be Successors, So That's What I Try To Do.

All The Work I've Done In My Life Will Be Obsolete By The Time I'm Fifty.