Pageantry Is A Visionary Art

A Type Of Revolutionary Novelty May Be Extremely Beautiful In Itself; But, For The Creatures Of Habit That We Are, Its Very Novelty Tends To Make It Illegible, At Any Rate To Begin With.

What A Gulf Between Impression And Expression! That’s Our Ironic Fate—to Have Shakespearean Feelings And (unless By Some Billion-to-one Chance We Happen To Be Shakespeare) To Talk About Them Like Automobile Salesmen Or Teen-agers Or College Professors. We Practice Alchemy In Reverse—touch Gold And It Turns Into Lead; Touch The Pure Lyrics Of Experience, And They Turn Into The Verbal Equivalents Of Tripe And Hogwash.

But The Nature Of The Universe Is Such That Ends Can Never Justify Means. On The Contrary, The Means Always Determine The End.

The Advertisement Is One Of The Most Interesting And Difficult Of Modern Literary Forms.

The Most Intractable Of Our Experiences Is The Experience Of Time-the Intuition Of Duration, Combined With The Thought Of Perpetual Perishing.