People Around The World, They

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.

At Starbucks 0 As In Any Business, In Any Life - There Are So Many Hectic Moments During The Day When We Are Simply Trying To Do The Job, Trying To Put Out The Fires, Trying To Solve Any Number Of Small Problems, That We Often Lose Sight Of What It Is We're Really Here To Do.

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.

My Son Is Trying To Be A Sports Writer, And My Daughter Is A College Student. She Wants To Be A Comedy Writer, And She's At Film School. I Discouraged Both Of Them Early On From Getting Involved In Starbucks. I Didn't Think It Would Be Fair; Plus, They Didn't Have Any Interest Anyway.

What I Would Say To Young Entrepreneurs Is There's So Many Moments In Your Life Where You Have These Dreams, And People Are Trying To Protect You, And They Say, Perhaps, Friends, Family, Parents Sometimes, They Don't Agree With It, They Think, 'this Is Just Too High Of A Hurdle.' And I Don't Agree With That.