[people] Had Never Heard About

The Most Important Step Of All Is The First Step. Start Something.

What Got Us To Where We Are Today Is Not Going To Get Us To Where We Need To Go Tomorrow.

Facts Are Neutral Until Human Beings Add Their Own Meaning To Those Facts. People Make Their Decisions Based On What The Facts Mean To Them, Not On The Facts Themselves. The Meaning They Add To Facts Depends On Their Current Story … Facts Are Not Terribly Useful To Influencing Others. People Don’t Need New Facts—they Need A New Story.

Simplicity Is Simple. Perhaps This Sounds Redundant. But It's True, And It's Important.

Toms Didn't Have To Focus On Advertising, But On Giving In A Way That's Sustainable.