People Like Secrets. Creative People

I Try To Get A Vision Of The Future, And Then I Try To Figure Out Where The Discontinuities Are.

Everybody Copied Atari Products. So We Started Messing With Them And It Was Fun. We Bought Enough Chips That We Could Get Them Mislabeled. So We Bankrupted At Least Two Companies Which Copied Our Boards, And Bought All The Parts But They Were The Wrong Parts, So They're Sitting On All This Inventory They Can't Sell Because The Games Don't Work.

My Sweet Spot Is Figuring Out How To Make A Product That People Love And How To Refine It To Make Them Love It More. All The Rest Is Business Noise.

In The Early Days Of The Video Game Business, Everybody Played. The Question Is, What Happened? My Theory - And I Think It's Pretty Well Borne Out - Is That In The '80s, Games Got Gory, And That Lost The Women. And Then They Got Complex, And That Lost The Casual Gamer.

I've Always Been A Tech-head.