People Who Need Certainty Are

The Best Plan Is Only A Plan... Unless It Degerates Into Work.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

You Can Either Take Action, Or You Can Hang Back And Hope For A Miracle. Miracles Are Great, But They Are So Unpredictable.

Innovation Requires Us To Systematically Identify Changes That Have Already Occurred In A Business - In Demographics, In Values, In Technology Or Science - And Then To Look At Them As Opportunities. It Also Requires Something That Is Most Difficult For Existing Companies To Do: To Abandon Rather Than Defend Yesterday.

Information Is The Manager's Main Tool, Indeed The Manager's Capital, And It Is He Who Must Decide What Information He Needs And How To Use It.