Positioning Should Be Decided Before

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

Don't Bunt. Aim Out Of The Ball Park. Aim For The Company Of Immortals.

Why Should A Manufacturer Bet His Money, Perhaps The Future Of His Company, On Your Instinct?

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

Nowadays It Is The Fashion To Pretend That No Single Individual Is Ever Responsible For A Successful Advertising Campaign. This Emphasis On "teamwork" Is Bunkum - A Conspiracy Of The Mediocre Majority.