Purpose Must Be Deliberately Conceived

My Conclusion: Management Is The Most Noble Of Professions If It's Practiced Well. No Other Occupation Offers As Many Ways To Help Others Learn And Grow, Take Responsibility And Be Recognized For Achievement, And Contribute To The Success Of A Team.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.

An Innovation Will Get Traction Only If It Helps People Get Something That They're Already Doing In Their Lives Done Better.

When The Functionality Of A Product Or Service Overshoots What Customers Can Use, It Changes The Way Companies Have To Compete. When The Product Isn't Yet Good Enough, The Way You Compete Is By Making Better Products. In Order To Make Better Products, The Architecture Of The Product Has To Be Interdependent And Proprietary In Character.

When Product Performance Outstrips The Ability Of Customers To Use That Performance In An Industry, The Competitive Game Changes. Under Those Circumstances You Have To Decouple Components Businesses From Assembly Businesses.