Regardless Of The Moral Issue,

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

Friction Makes Sparks And Sparks Start Creative Conflagrations.