Say What You Believe And

Go Do Something Interesting. Ask If You Need Help.

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

There's A Huge Difference Between Being A Replaceable Cog On The Assembly Line And Being The One Who Is Missed, The One With A Unique Contribution, The One Who Made A Difference.

Here's The Truth You Have To Wrestle With: The Reason That Art (writing, Engaging, Leading, All Of It) Is Valuable Is Precisely Why I Can't Tell You How To Do It. If There Were A Map, There'd Be No Art, Because Art Is The Act Of Navigating Without A Map. Don't You Hate That? I Love That There's No Map.