Self-discipline Has A Bigger Effect

Once You Understand That Habits Can Change, You Have The Freedom And The Responsibility To Remake Them. Once You Understand That Habits Can Be Rebuilt, The Power Of Habit Becomes Easier To Grasp And The Only Option Left Is To Get To Work.

I Think I'm Smart, And I Know I Was A Good Mom. But There Wasn't A Lot I Could Point To And Say, That's Why I'm Special.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

However, To Modify A Habit, You Must Decide To Change It. You Must Consiously Accept The Hard Work Of Identifying The Cues And Rewards That Drive The Habits' Routines, And Find Alternatives. You Must Know You Have Control And Be Self-conscious Enough To Use It -- And Every Chapter In This Book Is Devoted To Illustrating A Different Aspect Of Why That Control Is Real.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.