Shoes Are Real. Money Is

Business Is Society's Change Agent.

When Henry Ford Said, "the Customer Can Have A Car In Any Color As Long As It's Black," He Was Not Joking.

The Person Who Will Make The Greatest Contribution To A Company Is The Mature Person-and You Cannot Have Maturity If You Have No Life Or Interest Outside The Job.

Keep The Boss Aware. Bosses, After All, Are Held Responsible By Their Own Bosses For The Performance Of Their Subordinates. They Must Be Able To Say: "i Know What Anne [or John] Is Trying To Do."

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.