Simplicity Is Really Hard.

True Simplicity Is, Well, You Just Keep On Going And Going Until You Get To The Point Where You Go... Yeah, Well, Of Course.

The Nature Of Having Ideas And Creativity Is Incredibly Inspiring.

We Don't Do Focus Groups - That Is The Job Of The Designer.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.