Small Groups Of Persons Can,

No Serious Sociologist Any Longer Believes That The Voice Of The People Expresses Any Divine Or Specially Wise And Lofty Idea. The Voice Of The People Expresses The Mind Of The People, And That Mind Is Made Up For It By The Group Leaders In Whom It Believes And By Those Persons Who Understand The Manipulation Of Public Opinion. It Is Composed Of Inherited Prejudices And Symbols And Clichés And Verbal Formulas Supplied To Them By The Leaders.

It Is Not Necessary For The Politician To Be The Slave Of The Public's Group Prejudices, If He Can Learn How To Mold The Mind Of The Voters In Conformity With His Own Ideas Of Public Welfare And Public Service. The Important Thing For The Statesman Of Our Age Is Not So Much To Know How To Please The Public, But To Know How To Sway The Public. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.

Once He Could Read And Write He Would Have A Mind Fit To Rule. So Ran The Democratic Doctrine. But Instead Of A Mind, Universal Literacy Has Given Him Rubber Stamps, Rubber Stamps Inked With Advertising Slogans, With Editorials, With Published Scientific Data, With The Trivialities Of The Tabloids And The Platitudes Of History, But Quite Innocent Of Original Thought.

The Systematic Study Of Mass Psychology Revealed To Students The Potentialities Of Invisible Government Of Society By Manipulation Of The Motives Which Actuate Man In The Group.

We Are Dominated By The Relatively Small Number Of Persons Who Understand The Mental Processes And Social Patterns Of The Masses. It Is They Who Pull The Wires Which Control The Public Mind.