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Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

Everyone We Interact With Is Changed Forever. The Only Questions Are: How Will They Be Different (and How Different Will They Be), And How Will We Be Different (and How Different Will We Be) As A Result?

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.