Social Media Is Not An

Corporations, Consumers, And Citizens Must Begin Acting In Concert To Create A Powerful Third Pillar Of Social Transformation If We Hope To Meet The Social Challenges We Currently Face With Equal Force. This Begins With Corporations That Choose To Alter How They Practice Capitalism In Two Ways To Serve The Greater Good.

There's An Adage That Is An Apt Description Of The New Dynamic At Work Between Brands And Consumers Connected Through Social Media: People Support What They Help To Build. But Now That Many Brands Are Launching Community-driven Cause Marketing Campaigns, The Challenge Becomes What To Do Next?

Find The Human In The Technology. The Currency Marketers Trade In Has Not Changed Even If The Methods Have. Emotion Is What We Exchange.

When People Align Around Shared Political, Social, Economic Or Environmental Values, And Take Collective Action, Thinking And Behaviour That Compromises The Lives Of Millions Of People Around The World Can Truly Change.

The New Dynamics Between Brands And Consumers, Driven By Social Media, Are Proving To Be A Powerful Impetus For Change.