Society ... Can Afford To

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

The Closed Language Does Not Demonstrate And Explain It Communicates Decision, Dictum, Command. Where It Defines, The Definition Becomes "separation Of Good From Evil;" It Establishes Unquestionable

Contemporary Industrial Society Is Now Characterised More Than Ever By "the Need For Stupefying Work Where It Is No Longer A Real Necessity."

The People Are Led To Find In The Productive Apparatus The Effective Agent Of Thought And Action To Which Their Personal Thought And Action Can And Must Be Surrendered. And In This Transfer, The Apparatus Also Assumes The Role Of A Moral Agent. Conscience Is Absolved By Reification.

Technological Rationality Reveals Its Political Character As It Becomes The Great Vehicle Of Better Domination, Creating A Truely Totalitarian Universe In Which Society And Nature, Mind And Body Are Kept In A State Of Permanent Mobilization For The Defense Of This Universe.