Some Things Need To Be

Companies In Europe Should Stop Trying To Do The U.s. Version Of A European Idea.

Just Do What's Right For The Customer, And You'll Be Okay.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

The Record Of What You Do Is Forever Recoverable Because Of Google. The Lofty Upside And Scary Downside Makes Reciprocity More Important Than Ever. This Is All Good Because It Makes People Think More Before They Do Something That Reduces Their Trustworthiness.

If Achieving Success Were Easy, More People Would Do It.