Speaking Personally, You Can Have

I Was In Enough To Get Along With People. I Was Never Socially Inarticulate. Not A Loner. And That Saved My Life, Saved My Sanity. That And The Writing. But To This Day I Distrust Anybody Who Thought School Was A Good Time. Anybody.

Ninety-eight Percent Of What Goes On In People's Heads Is None Of Their Smucking Business.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

The World Had Moved On And All That Was Over, Done Before Fairly Begun.

He Lay Back, Put His Arm Over His Eyes, And Tried To Hold Onto The Anger, Because The Anger Made Him Feel Brave. A Brave Man Could Think. A Coward Couldn't.