Surprise And Differentiation Have Far

If It Scares You, It Might Be A Good Thing To Try.

Reputation Is What People Expect Us To Do Next. It's Their Expectation Of The Quality And Character Of The Next Thing We Produce Or Say Or Do. We Control Our Actions (even When It Feels Like We Don't) And Our Actions Over Time (especially When We Think No One Is Looking) Earn Our Reputation.

The Opposite Of Coherent Is Interesting.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

We Notice What We Choose To Notice.