Surprise Comes From Defying Expectations.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

Rehearsing Failure Is Simply A Bad Habit, Not A Productive Use Of Your Time. When You Choose To Visualize The Path That Works, You're More Likely To Shore It Up And Create An Environment Where It Can Take Place.

No Organization Ever Created An Innovation. People Innovate, Not Companies.

No One Knows More About The Way You Think Than You Do.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.